Privacy policy

SerenRun values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit or make a purchase from our website.

By using our website, you agree to the practices described below.

1. Information We Collect

When you interact with our website, we may collect the following types of information:

Personal Information

  • Full name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (processed securely via third-party payment providers)

Order Information

  • Products purchased
  • Order history
  • Shipping preferences
  • Delivery status information

Device & Usage Information

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the website

This information is collected to improve website functionality, order processing, and customer experience.

2. How We Use Your Information

We use collected information for the following purposes:

  • Processing and fulfilling orders
  • Arranging shipping and delivery (including U.S. warehouse fulfillment)
  • Providing customer support
  • Sending order confirmations and shipping updates
  • Improving website performance and user experience
  • Preventing fraudulent transactions and ensuring security

We do not sell your personal information.

3. Data Sharing

We may share limited personal information with trusted third parties only when necessary for business operations, including:

  • Payment processors (for secure transactions)
  • Shipping carriers (for order delivery)
  • Fulfillment partners (U.S. warehouse operations)
  • IT and website service providers (for website functionality)

All third-party partners are required to handle data securely and only use it for service-related purposes.

4. International Data Processing

SerenRun operates with a global fulfillment model:

  • Product manufacturing takes place in China
  • Order fulfillment and shipping are handled from the United States

As a result, your information may be processed in different countries to complete order fulfillment and support services.

We ensure that data handling practices remain consistent with applicable privacy and security standards.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Maintain shopping cart functionality
  • Improve website performance
  • Analyze visitor behavior
  • Support marketing and advertising activities

You may disable cookies in your browser settings, but some website features may not function properly.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill orders
  • Comply with legal obligations
  • Resolve disputes
  • Improve service operations

After this period, data is securely deleted or anonymized.

7. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Withdraw consent for marketing communications

To exercise these rights, please contact us using the information below.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, misuse, or disclosure.

However, no online system can guarantee absolute security.

9. Third-Party Services

Our website may include services from third parties, such as:

  • Payment gateways
  • Analytics tools
  • Shipping and logistics providers

These providers have their own privacy policies governing data use.

10. Contact Information

If you have any questions about this Privacy Policy or your personal data, please contact us:

Email: info@serenrun.com
Business Hours (EST): 10:00 AM – 7:00 PM (Monday – Friday)